Designed and produced performance-driven creative for CAT Workwear across email, paid ads, and website assets, focused on building clear, conversion-ready campaigns aligned with real audience behavior. Refined campaign direction into structured creative systems, developing paid social ads, email flows, and landing page assets that created consistency from first impression through conversion. Emphasized strong hooks, clear messaging, and reduced friction across the funnel to improve overall performance.
Results
• 5.0x+ blended ROAS across paid social campaigns
• Multi-million dollar revenue generated from performance creative
• 4.0x+ ROAS on Google Ads supporting cross-channel efficiency
• Strong revenue per impression efficiency, outperforming typical ecommerce benchmarks
• High-volume reach with sustained engagement and conversion consistency
• Improved CTR and lower CPC through creative-to-audience alignment
