Elevating Brand While Driving Performance
Led performance creative production across paid ads, video, graphics, email campaigns, and landing page assets, supporting multi-million dollar ad spend and a 5.1x+ blended ROAS generating millions in revenue. Work focused on strengthening brand positioning while driving growth, shifting away from discount-heavy messaging toward a more premium, heritage-inspired identity rooted in the working man’s lifestyle. Creative and strategic direction aligned product, audience, and storytelling to feel more authentic, while identifying opportunities to segment messaging by region, use, and season.
Led performance creative production across paid ads, video, graphics, email campaigns, and landing page assets, supporting multi-million dollar ad spend and a 5.1x+ blended ROAS generating millions in revenue. Work focused on strengthening brand positioning while driving growth, shifting away from discount-heavy messaging toward a more premium, heritage-inspired identity rooted in the working man’s lifestyle. Creative and strategic direction aligned product, audience, and storytelling to feel more authentic, while identifying opportunities to segment messaging by region, use, and season.
Results
• 5.1x+ blended ROAS across campaigns
• Millions in revenue driven through creative and campaigns
• Improved engagement through more authentic, audience-aligned messaging
• Reduced reliance on discount-led communication
• Millions in revenue driven through creative and campaigns
• Improved engagement through more authentic, audience-aligned messaging
• Reduced reliance on discount-led communication
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Strategic Direction ADVICED STRATEGY
• Elevate brand toward a more premium, heritage-driven positioning
• Introduce clearer separation between lifestyle and outdoor segments
• Develop regionally relevant messaging based on climate and use
• Shift from discount-heavy messaging toward value and identity
• Build foundations for community, storytelling, and repeat engagement
• Introduce clearer separation between lifestyle and outdoor segments
• Develop regionally relevant messaging based on climate and use
• Shift from discount-heavy messaging toward value and identity
• Build foundations for community, storytelling, and repeat engagement
