I build performance-driven brands that convert attention into revenue. With 15+ years across DTC, workwear, supplements, auto and lifestyle brands, I operate at the intersection of brand and performance, designing creative systems that scale across paid ads, landing pages, email, Amazon A+, packaging, and organic social.
I work with brands like Ford, Caterpillar (Cat Workwear), Thorogood Workwear, and Legendary Whitetails, helping teams increase ROAS, protect brand equity. I champion authentic user stories and community over discount-heavy strategies as they lead to higher long-term lifetime value.
My approach is simple, creative should support business strategy. Brand and conversion are not separate. Heritage beats trends. Systems beat chaos.
I work best with founder-led brands who want to build something enduring, not just chase short-term growth.
If you’re serious about scaling with clarity, positioning, and performance, let’s build.