OUTLIERS

Visual Identity, Brand Strategy and Digital Design for Web3 VC That Represents the Future of Investing in Communities By Valentin Mellstrom & Grayson Stallings Brand identity and design journey for OUTLIERS VC, a venture capital firm dedicated to fueling innovation in the Web3 space. The goal was to develop a distinctive brand identity that reflects the bold, disruptive spirit of the outliers—those shaping the decentralized future. We designed a cutting-edge logo, striking visuals, and an immersive online experience that connects forward-thinking creators, developers, and researchers, empowering them to turn visionary ideas into transformative realities.