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Unsocial Co. started as a movement—popping up at car and chopper events, connecting with the underground community through apparel that spoke to those who lived life on their own terms. What began as a clothing brand evolved into a full-scale grooming and lifestyle brand with the launch of its first pomade product, designed for those who demand quality and authenticity in their styling.
From day one, the brand leveraged a User-Generated Content (UGC) strategy, collaborating with barbers across the U.S. to create real, raw, and engaging styling content that resonated with the culture. This grassroots approach helped build credibility, making Unsocial Co. a respected name in the grooming industry.
Expanding beyond direct sales, Unsocial Co. entered Amazon, scaling its reach and solidifying its position in the market. Today, the brand has grown into a full grooming line with 10 products, catering to a dedicated and expanding customer base.
The next evolution? Brick-and-mortar barbershops. This year, Unsocial Co. is set to open its own barbershops—physical hubs where content, culture, and craftsmanship intersect. These spaces will not only serve as creative engines for UGC and branding but also lay the foundation for franchising the Unsocial Co. platform, merging products, services, and community-driven storytelling into a cohesive lifestyle brand.
From pop-ups to a national presence, Unsocial Co. remains independent, disruptive, and rooted in culture.
